Digital and Performance Marketing in Dubai, Saudia, Qatar, Kuwait. Digital Marketing Strategy.
Digital and Performance Marketing in Dubai, Saudia, Qatar, Kuwait. Digital Marketing Strategy.
Why Malik?
Because Malik
Skills and services
Grow Business-to-Business (B2B), Business-to-Consumer (B2C), Government-to-Business (G2B) & Government-to-Consumer (G2C) organisations digitally, from making strategies to execution to reporting.
Identify and build customer personas/key target audiences, customer journey touchpoints, organic and paid channels, MarTech tools, KPIs and metrics, reporting mechanisms, and budgets and forecasts across all channels.
Execute campaigns, A/B testing, and optimizations across channels as per the media plan, including Google, Meta, LinkedIn, Twitter (X), Snapchat, TikTok, and website/landing pages.
Set up, segment customers, and run campaigns on CRMs such as Microsoft Dynamics 365, HubSpot, and Salesforce.
Set up tracking pixels and build reporting dashboards for key stakeholders. Utilize tools such as Google Analytics, Google Tag Manager, MMPs like Adjust and AppsFlyer, PowerBI and Looker (Google Data Studio).
Experience
Senior Performance Marketing Manager
TASMU Platform, Qatar
Developed marketing strategies & media plans. Set up analytics & CRM. Built reporting dashboards.
Exceeded KPIs: 3.8x impressions, 27.8x landing page clicks, and 3.7x leads.
Senior Digital Experience Development Specialist
Supreme Committee for Delivery & Legacy, Qatar
Managed key communication channels CRM, host country website and Youtube & enhanced fan engagement before, during & after FIFA World Cup Qatar 2022™ by executing .
Senior Digital Marketing Specialist
Snoonu, Qatar
Developed & executed digital marketing campaigns & grew the following categories up to 20%: flowers, electronics, pharmacies, toys & stationery, beauty & fragrance.
Digital & Performance Marketing Specialist
Foodak, Qatar
Executed campaigns across digital channels & achieved 20:1 (2000%) ROAS with 60% orders online, 400% revenue increase through 20% MoM increase in app downloads and 10% increase in Average Order Value (AOV).
Digital & Social Media Specialist
Goicode Mediatech, Qatar
Planned and executed tailored digital and social media strategies achieving a 15:1 (1500%) ROAS, managing a team of designers and copywriters.
Markting & Growth Consultant
Self-employed, Pakistan
Provided expert marketing and growth consulting services to clients in various B2B & B2C industries resulting in an overall 13:1 (1300%) ROAS across various sectors.
What my managers & clients say
“Malik is a reliable and hardworking team player who takes on challenges with enthusiasm. His passion for digital media shows in how he delves deep into developing structured and insightful strategies, consistently meets KPIs and drives ROI through performance marketing. Malik has also played the lead role in defining our CRM requirements, allowing him to better manage our database, segment audiences, and deliver compelling email marketing. He also takes charge of all channel reporting and has delivered a BI dashboard that makes it easier for senior stakeholders to understand our progress. Whatever is asked of him, you can count on him to get the job done. I look forward to seeing how Malik progresses in his career.”
Director of Marketing and Digital Enablement
TASMU Platform
“I had the pleasure of managing Malik as part of the digital marketing team working on various campaigns for the FIFA World Cup 2022 Doha. His approach to the problem solving and time sensitive delivery was first class, he displayed both a professional and adaptable poise in the delivery of detailed and insightful solutions. He was a valuable team member, working well with the entire team including other business units.”
PMO Digital Transformation and Marketing
Supreme Committee for Delivery & Legacy (FIFA World Cup Qatar)
“I highly recommend Malik based on our collaborative work at Foodak and various media strategy projects. His expertise in media buying and execution across digital platforms has consistently demonstrated strategic insight and effectiveness. Malik's dedication and innovative approach make him an asset to any team or project.”
Former Client Leadership Director
MindShare (GroupM) Qatar
“We had the opportunity to work with Malik on a key government project, where he played a pivotal role in executing digital marketing initiatives. He built comprehensive media strategies and marketing plans, identifying target audiences, and leveraging the right channels to launch campaigns that consistently exceeded our key performance metrics.
Malik also took the lead in building and implementing the marketing CRM, automating customer communications to enhance engagement and efficiency.
Throughout the project, Malik demonstrated not only exceptional expertise but also a collaborative and reliable work ethic, making him an invaluable asset to our team."
Head of Commercial
Ooredoo | Tasmu Platform
“Malik delivered outstanding results on digital marketing projects for Capstone Property and Poke District. He was effective in developing marketing strategies, identifying key audiences and managing media buying, which led to an increase in leads and revenue.
Malik is reliable and his work ethic is solid. I could always count on him to deliver quality results.”
Managing Director
Capstone Property
“Malik played a key role at Foodak, driving digital and performance marketing that brought in new customers, improved retention and re-engaged churned users. His data-driven insights helped refine both our marketing strategies and the app experience.
Malik is reliable, collaborative and consistently brings fresh ideas. I'd highly recommend him to any team seeking a creative and results-driven marketing professional.”
Former Marketing and E-commerce Director
Foodak